VIDEO + FILM + DIGITAL
Whether it's a music video or a feature film, we strive to find creative ways to tell a story. We've done branded videos, commercials, short-form scripted and unscripted series and film. We can tackle projects of any size, all the way from development to delivery.
Our experienced team has worked with clients like Absolut Vodka, Blue State Digital, Buick, Cadillac, Cartoon Network, CBS, Chase, Dreamworks, E!, Fullscreen, Funny Or Die, Garnier, Hershey’s, Legendary Digital Networks, Lionsgate, L’Oreal, Magical Elves, Microsoft, New Form, Orbitz, Smashbox, Southwest Airlines, Subaru, Verizon, Viacom, Vice, World of Wonder and YouTube.
Work Samples
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Scheme Machine produced a video and photo shoot for NYX Cosmetics’ 2020 Pride campaign. Directed by Carly Usdin, photographed by Robin Roemer.
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Misdirection is a queer comedy about a college freshman who falls in love with close-up magic as an escape from her unrequited crush on her roommate and obsessive-compulsive disorder. Written and directed by Carly Usdin and produced by Scheme Machine Studios, it is currently playing all over the world on the festival circuit.
For more info about the project and upcoming screenings please visit misdirectionfilm.com.
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Scheme Machine Studios teamed up with The Ad Council and filmmaker Tiffany Johnson to create several roundtable conversation pieces for the Susan G. Komen Foundation’s Know Your Girls campaign, which promotes breast health for black women.
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Music Video PSA for St Paul de Vence with partners RAINN and Darkness
to Light.
Director/Producer: Robin Roemer
Editor: Carly Usdin
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Robin Roemer provided photography and artistic direction for the 2018 Google Pride campaign with Google Pixel 2.
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Branded digital PSA for Save the Food and the Ad Council starring Alysia Reiner and Melissa Rivers.
Producer: Robin Roemer
Director/Editor: Carly Usdin
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Producer/cinematographer: Robin Roemer
Director/editor: Carly Usdin
Drone photography: Kameron Zach
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Carly Usdin provided directing services for launch spot for Lilly Singh’s signature lipstick.
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Feature Film
Award-winning narrative indie feature.
Director/Editor: Carly Usdin
Cinematographer/EP: Robin Roemer
Entertainment Weekly hired us to figure out how to remotely shoot all 10 contestants for "RuPaul's Drag Race All Stars" Season 5 during quarantine. We tested and refined a series of best practices for each queen to use at home, shipped gear kits to everyone and directed the shoots over Zoom. Post production was done by Good Co.